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Purpose leadership, mentoring and mentorship

Since the beginning of my career, I’ve had mentors. I never asked for one but, fortunately, my supervisors always decided to give me advice on how to improve certain aspects of my professional life. I guess they felt that I was open to it and it was worth the effort....

5 Remote recruitment tips proven to actually work

Adapting to a remote working set up is true not only for regular office tasks, but for the recruitment process as well. Here are some tips to consider for your remote recruitment strategy, from improving online initiatives to creating structured interview questions....

3 Marketing challenges Latina-owned businesses face

The Latino business community has made great strides over the years in terms of growth, recognition, and overall success. In fact, a study from the Stanford Latino Entrepreneurship Initiative found that the number of Latino business owners has grown by 34%, compared with the 1% growth rate for all other business owners in the US.

However, we could still do better. Currently, the number of Latino CEOs at Fortune 500 companies is still much less than it should be.

But why is this the case? The answer may lie in how we market our businesses. Today, we’ll be discussing some marketing challenges Latina-owned businesses face, unknowingly or not, and how we can overcome them.